About Us

 

For centuries, the ancient city of Varanasi has been a crucible of culture, spirituality, and unparalleled artistry. Within its labyrinthine lanes, a timeless craft has flourished: the weaving of Banarasi textiles, shimmering with stories woven in silk and gold. At Zari Banaras, we are not just a brand; we are the torchbearers of this illustrious legacy, born from 11 generations deeply rooted in the very soul of this sacred city. Our family has, for centuries, contributed to the upliftment and preservation of Varanasi's rich heritage, and Zari Banaras is the embodiment of that enduring commitment.

Our journey began with a profound reverence for the handloom traditions of Varanasi and a passionate vision to reignite their global appeal. We believe the Banarasi saree is more than just attire; it is a canvas of India's artistic soul, a testament to meticulous craftsmanship, and a symbol of enduring elegance. Zari Banaras was founded with the romantic idealism of preserving this exquisite textile art, interwoven with the national pride of the 'Make in India' initiative. We strive to transform the perception of the saree, making this magnificent art form accessible and cherished by a wider, global audience, all while upholding our commitment to cost-effectiveness.

We are immensely proud to have empowered over 1000 weavers, extending our support not only to them but to their entire families. These artisans, custodians of a heritage passed down through generations, infuse every thread with the excellence that has shaped India's artistic narrative. Their mastery, especially in techniques known as "cloths of gold" or "Zari," allows us to create sarees that are truly works of art. Drawing inspiration from a time when silk weaving reached its zenith, our weavers harness complex techniques to capture the opulence of richly enameled gold within each design.

With over 200,000 happy customers worldwide and a sprawling collection of 4000+ exquisite saree designs, Zari Banaras has quickly become a global favorite. Our mission is unwavering: to manufacture the highest quality products at affordable prices, making the unparalleled beauty of Banarasi textiles a part of every wardrobe. Our dedicated team ensures timely delivery and adheres to stringent international quality checks, guaranteeing that every Zari Banaras creation you receive is nothing short of perfection.

At Zari Banaras, we invite you to drape yourself in a legacy, to experience the magic of Banarasi handloom, and to become a part of our story – a story of art, heritage, and a vision woven for the world.